Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 11.7, Problem 2PC
Summary Introduction

To determine: The meaning of Co-branding.

Introduction: Co-branding refers to a partnership between two or more brands in order to produce one commodity or service.

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