Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 10.5, Problem 2PC
Summary Introduction

To determine: The challenges that are posed by the technological advancement for the ethics of marketing research.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

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Explain the customer value, satisfaction, and retention. What are the role of ethics in marketing? Determine the role of consumer research in the study of consumer behavior.
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