Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11.1, Problem 11.3LR
Summary Introduction

To determine: The five types of product adopters in diffusion of innovations.

Introduction:

Individuals trying to develop the new product or innovate something new are known as product adopters. This category is related to the diffusion of innovation theory and later, it is applied to other studies.

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What are the five categories of product adopters in the diffusion ofinnovations?
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