The five types of product adopters in diffusion of innovations. Introduction: Individuals trying to develop the new product or innovate something new are known as product adopters . This category is related to the diffusion of innovation theory and later, it is applied to other studies.

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Chapter 11.1, Problem 11.3LR

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To determine: The five types of product adopters in diffusion of innovations.

Introduction:

Individuals trying to develop the new product or innovate something new are known as product adopters. This category is related to the diffusion of innovation theory and later, it is applied to other studies.

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