Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11.1, Problem 11.1LO
Summary Introduction

To explain: The concept of product life cycle.

Introduction:

A product life cycle defines the progress of a new product over a period of time. This concept includes four stages known as the introduction, growth, maturity and decline.

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