Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11.1, Problem 11.2LR
Summary Introduction

To compare: Low-learning and high-learning products.

Introduction:

The customers with low knowledge are enough to identify the product and this is known as low-learning products.

The customers with high knowledge are required to identify the product and this is known as high-learning products.

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Response A Oh, sandwich, where art thou, my bread? I love you, your ham, your cheese. My stomach rumbles and my tummy grumbles. I can't wait for you to fill my belly! The lettuce is crisp and crunchy. The tomatoes are red and sweet. The mustard is spicy! The bread is soft and yummy. Between two slices, I found paradise. It's like an orgasm for my soul, and I cry at the sweetness. It's a simple and deeply profound pleasure. It abates my hunger and gives my muscles fuel. Thank you for nourishing me. With every bite, joy does resound.
How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
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