Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 11.4, Problem 1MM
Summary Introduction
To discuss: Who needs advertising.
Introduction:
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
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Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
Criteria
Description
Guide
Objectives
Collector devices
Multi Sales promotion techniques
What collector devices are permitted as sales promotions vehicles in many European countries (eg)
What are the difficulties of using sales promotions across national boundaries
Examples of recent sales promotions campaigns
Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
Criteria
Description
Guide
Assumptions
Economies of scale
What they should consider to expand into countries which are not neighbors’ with similar codes of practice.
What would give the agency economies of scales with its sales promotion campaign.
What could assist in the integration and harmonization of sales promotions techniques.
Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
Criteria
Description
Student Guide
Methods of evaluation
Codes of practice
How is sales promotions used from market to market
What is required to expand sales promotions in new markets
What is allowed: knowledge of the voluntary codes and practices
The legal codes of practice
Chapter 11 Solutions
Marketing - Standalone book
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
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