EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 11, Problem 9HMP
Explanation of Solution
Business intelligence help management to implement the strategy:
- In today, Business Intelligence (BI) cut throat opposition is really require of hour, it really generates an edge for the customers over the challengers.
- Business Intelligence may definitely support management of Applebee in growing the profitability and improving the menus...
Explanation of Solution
Pieces of data that Applebee’s want to gather to make morn profits:
- Applebee mainly want to gather the data trades data for all the menu pieces, want to gather rate and profit of every menu, also want to gather excess means the list of items which are ordered and are not on menu.
- Customers comment also wanted on what to improve on menu, what to eliminate from the menu...
Explanation of Solution
Useful reports to improve menus and profitability:
- Challenger’s product which is not trade in Applebee data, collecting all these data, examining them and treating them will surely support the management to discover better and profitable menus...
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