SWOT Matrix: The internal assessment and external environment are been analyzed and frequently summarized into “ Strengths, Weaknesses, Opportunities, Threats (SWOT) ” matrix. Usage of SWOT Matrix: The SWOT matrix denotes a simple way to illustrate the following points: What company is doing well? Where it could improve? What are available opportunities? What environmental factors are threats to organization? The internal assessment identifies most of strengths and weaknesses. The analysis of external environment uncovers most of threats and opportunities.

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Chapter 11, Problem 4DQ

Program Plan Intro

SWOT Matrix:

The internal assessment and external environment are been analyzed and frequently summarized into “Strengths, Weaknesses, Opportunities, Threats (SWOT)” matrix.

Usage of SWOT Matrix:

The SWOT matrix denotes a simple way to illustrate the following points:

What company is doing well?

Where it could improve?

What are available opportunities?

What environmental factors are threats to organization?

The internal assessment identifies most of strengths and weaknesses.

The analysis of external environment uncovers most of threats and opportunities.

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