Chapter 11, Problem 3DQ

Program Plan Intro

SWOT Matrix:

The internal assessment and external environment are been analyzed and frequently summarized into “Strengths, Weaknesses, Opportunities, Threats (SWOT)” matrix.

Usage of SWOT Matrix:

• The SWOT matrix denotes a simple way to illustrate the following points:
  • What company is doing well?
  • Where it could improve?
  • What are available opportunities?
  • What environmental factors are threats to organization?
• The internal assessment identifies most of strengths and weaknesses.
• The analysis of external environment uncovers most of threats and opportunities.