Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Question
Chapter 11, Problem 11HMP
Program Plan Intro
MySimon:
- MySimon is a contrast shopping website retain by CBS Interactive.
- The site provides shopping references, ordering guidance and rate contrasts for numerous products.
- The site leads customers to other shopping sites such as Amazon.com when searching for the products.
BiZRate:
BiZRate is a market research company, providing customers rating information to over 6,000 vendors and producers through the United Kingdom, United States, Canada, France and German.
Google Shopping:
Google Shopping is a google product search. Froogle and Google Products is a Google provision developed by Craig Nevill-Manning which permits customers to examine for products on online shopping websites and relate rates between retailers.
Explanation of Solution
Reason to select a site:
Based on the user knowledge,
- MySimon is not user friendly and the search resulted in results which showed advertisements in the top, followed by shopping outcomes and then web outcomes based on the keyword.
- BiZRate does not offer exact outcomes though user interface appears good and number of outcomes are limited...
Explanation of Solution
Reason to select a camera:
The customer select “Olympus Tough TG-3” camera based on the Product apprais...
Explanation of Solution
Use of sites in decision making:
The sites (precisely Google Shopping) are very useful in confirming on the right product...
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Chapter 11 Solutions
Management Information Systems: Managing The Digital Firm (16th Edition)
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