Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.9MA
Summary Introduction
Case summary:
As per Person N, customers for mobile phones have increased where 50% of people are using smart phones. To have faster connection of data and cut on data usage charges most of them use free Wi-Fi whenever it is available. The device will start searching even if they don’t log on.
Tapping their signals helps retailers to know what information they are browsing on their mobiles. Retailers can know which website they are using most frequently to check the prices of the products. Locations and traffic pattern attracts shoppers to check the internet. The main purpose of doing all this activities is to purchase products at lower cost.
Characters in case:
Person N
To discuss: The meaning of shoppers marketing and the manner in which retailers use Wi-Fi to implement it.
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Chapter 11 Solutions
Marketing: An Introduction (12th Edition)
Ch. 11 - Prob. 1ALCCh. 11 - Prob. 1BLCCh. 11 - Prob. 2ALCCh. 11 - Prob. 2BLCCh. 11 - Prob. 2CLCCh. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQ
Ch. 11 - Prob. 11.6DQCh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MACh. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14VCCh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17MMLCh. 11 - Prob. 11.18MMLCh. 11 - Prob. 11.19MML
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