Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.12MA
Summary Introduction

Case summary:

It is necessary for the retailers to hold goods to make sales. In fact, the biggest asset of retailers is stock. Not holding enough inventory would result in loss of sales; at the same time, holding too much of inventory would result in increase in cost and lower margins. Both these circumstances will lead to reduction in profits.

The retailer can run a stable business by holding enough stock and meeting customers’ needs and demands.

To determine: The stock turnover rate of retailers.

Stock turnover rate:

It is also known as inventory turnover ratio, which tells the number of times a company has replaced and sold stocks during a particular period.

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