Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 11, Problem 11.14VC
Summary Introduction
Case summary:
The age of television shopping goes hand in hand with the television itself. In the year 1982, home shopping network made it a full-time attempt. Early home shopping network was just into invention of products, order taking, and presentation. The company is best at selling its products and giving outlet to genuine products.
To discuss: The manner in which home shopping network differs from other retailers through retail marketing mix.
Marketing mix:
A marketing mix generally refers to 4’ps such as price, product, place, and promotion. Based on the industry, the marketing strategies and marketing managers might vary their approaches of 4 ps.
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Chapter 11 Solutions
Marketing: An Introduction (12th Edition)
Ch. 11 - Prob. 1ALCCh. 11 - Prob. 1BLCCh. 11 - Prob. 2ALCCh. 11 - Prob. 2BLCCh. 11 - Prob. 2CLCCh. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQ
Ch. 11 - Prob. 11.6DQCh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MACh. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14VCCh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17MMLCh. 11 - Prob. 11.18MMLCh. 11 - Prob. 11.19MML
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