STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 10, Problem 2MS
Summary Introduction
To identify: The weakest area of Person X and the ways to improve it.
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Shades of Green Resorts , Disney-owned and operated, acquired in 1965 and in December 1973 with 151, cabin designed, cozy and eco-friendly rooms. The resort was built of wood and volcanic rock in the style of a country club. The core building of the resort was opened in 1965 as a two-story clubhouse for the golf courses and did not actually have guest rooms. Guest wings were steadily added to the original clubhouse in 1969, due to the need for overnight accommodations. Every guest room at the resort felt like a suite with at least 480 square feet.
A new marketing blitz designed by Disney in 1986 to try to appeal to a wider guest base than just golfers. It completed to the present occupancy rate, an additional 150 rooms with a new Snow White associated design, Eclectic, Mediterranean and Industrial Chic themes during that renovation. By Disney standards, the resort was still small with only 301 rooms. The resort was described as having the rustic charm of a quiet country inn,…
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STRATEGIC MGMT LL CASEBOOK W/CONNECT
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