STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 10, Problem 2ESI
Summary Introduction
To explain: The factors the managers of Company AE or Company GE focusing on continuous improvement.
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Can you guys help me with this? Thank you!
After reviewing these videos what were some internal and external factors in China. Think of PESTEL. Why was Mcdonalds so successful in China. Are they utilizing similar strategies that KFC used. Compare and contrast KFC and Mcdonalds in china and why they are the fastest growing market in China vs U.S. What were some of the PESTEL factors.
Here are the videos to help answer the question:
Why McDonald's Is Thriving In China from CNBC
McDonald's in China | Inside China from CNBC International News
Why China Loves KFC from Business Insider
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