STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 10.6, Problem 4CC
Summary Introduction
Case summary:
Company IA has had tremendous success. But, it is facing significant challenges going forward. The powerful competitors of Company IA have taken note of their success. Besides the external issues, the firm is also facing significant internal challenges.
The advent of new leadership is pushing the firm into the online sales of their products. It failed to realize that the internet is a big disruptor for retail business. It is facing major limitations due to its complex ownership structure.
To explain: The course of action for Company IA to grow globally.
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STRATEGIC MGMT LL CASEBOOK W/CONNECT
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