Bundle: Nutrition: Concepts and Controversies, Loose-leaf Version, 14th + LMS Integrated for MindTap Nutrition, 1 term (6 months) Printed Access Card
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Chapter 10, Problem 1CT

Most of the time, the buyer is wasting his or her money when buying an ergogenic aid to improve performance. Still, even well- educated athletes often take them. What forces do you think might motivate a competitor to "throw caution to the wind" and buy and take unproven supplements sold as ergogenic aids? What role might advertising play?

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