EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 10QA
Summary Introduction
To explain: The price customization with price segmentation, peak load pricing and surge pricing along with some ways by which marketers can meet the needs of bottom-of-the pyramid customers.
Introduction:Price customization refers to adjusting the price level as per the customers need and also making a profit at the same time. The amount of profit made on each sale varies since price charged from each customer is different.
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Using the concepts learned on Price Determination, Forecasting and Production, explain how you can use these concepts as future managers, and business owners.
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