EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 15QA
Summary Introduction
To explain: The psychological aspects of pricing.
Introduction: For customers, price is not only an amount which is being paid for a commodity or a service rather this single term has many different meanings. The customers often associate higher price to good quality and lower price to cheaper quality. Such
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The Retailing Mix consist of the six P’s, these include the four P’s of the Marketing Mix (product, promotion, place and Price) plus presentation and personnel. The Combination of the six P’s, projects stores image and influences customer’s perception.
For this assignment create a retailing mix for an organization of your choice. Identify your stores six p’s of the retailing mix. Be specific on your descriptions on how each P is represented by your store. For this assignment think about the customer perception as soon as they walk into your store.
Use exhibit 14.2 to help you paln:
Store Name
Product
Place
Promotion
Presentation
Personnel
Price
Supply Chain
For the following Identify the eight Key Business Processes of Supply Chain management and provide a specific task anyone in this process would be responsible for.
Key Process / Task and Responsibilities
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How does Supply chain management affect the end customer?
What are Marketing Channel Functions? Provide an example of a marketing channel? How does technology affect supply chain management?
What promotion promotion could be created with the following details:
- physical voucher for Strepcof products
- buy 1, get 1 free strepcof
- 10% off during cough season
- physical vouchers will be distributed through in-store of Mercury Drugstore
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- Create a promotion with the following details: - physical voucher for Strepcof products - buy 1, get 1 free strepcof - 10% off during cough season - physical vouchers will be distributed through in-store of Mercury Drugarrow_forwardTell me about San Diego Foundation. San Diego FOundation the target market. What are some of the aspects of this nonprofit organization marketing strategies?arrow_forwardDiscuss how important is information research to marketers? What are some ways that researchers obtain this information? When you go to a store how do you make certain decision on your product selection?arrow_forward
- HerbSkin Naturals HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions. The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs. PRODUCT INGREDIENTS BENEFITS TARGET AUDIENCE Rooibos Glow Face Serum Rooibos extract, hyaluronic acid, vitamin C. Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated. Consumers seeking an everyday serum to combat dullness and early signs of aging. Aloe Ferox Deep Hydration Cream Aloe ferox gel, Shea butter,…arrow_forwardHerbSkin Naturals HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions. The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs. PRODUCT INGREDIENTS BENEFITS TARGET AUDIENCE Rooibos Glow Face Serum Rooibos extract, hyaluronic acid, vitamin C. Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated. Consumers seeking an everyday serum to combat dullness and early signs of aging. Aloe Ferox Deep Hydration Cream Aloe ferox gel, Shea butter,…arrow_forwardDescribe how to effectively implement e-vouchers in Strepcof. Include its issuance, redemption, verification and application, single-use or multiple-use. And what other promo deals can be use for Strepcof relaunching.arrow_forward
- In marketing research experiment variables to gather primary data can include the following except Question 20Select one: a. Price b. Package design c. Shelf Space d. Advertising Theme e. All of the abovearrow_forwardIn Questionnaire design, _________ are questions that encourage an answer phrased in the respondents own words. Question 19Select one: a. Closed ended questions b. Yes or no Questions c. Scaled response questions d. Open ended Questions e. All of the abovearrow_forwardCommercialization includes which of the following Question 17Select one: a. Ordering Materials b. Production c. Inventory Buildup d. Sales force training e. All of the abovearrow_forward
- Considerations for the Business analysis stage include Question 16Select one: a. Demand, cost, Sales, Profitability b. Demand, consumer, Sales, product c. Demand, Cost, sales, product d. Design, consumer, Sales, product e. Design, Cost, sales, product Clear my choicearrow_forwardBases for segmentation includes the following except Question 14Select one: a. Geography b. Demographics c. Psychographics d. Benefits ought e. Marketing Researcharrow_forwardAll of the following are examples of products EXCEPT: Question 11Select one: a. carton of milk b. contact lenses c. haircut d. pair of shoes e. All of the above are products.arrow_forward
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