EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 12QA
Summary Introduction
To explain: The concept of the terms, two-part pricing, price bundling, captive pricing and distribution based pricing tactics.
Introduction: Distribution based pricing strategies involve pricing of the goods to cover the cost of shipment. Distribution based pricing is an important part of marketing.
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