Who is the intended audience for the sales letter? Introduction: The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter: The person must step into the shoes of the customer. The person must organize the letter properly. The letter must include introduction, body and a close. The letter must be easy to read and understand. The letter must contain captions or headlines that capture the reader's attention. The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Provide answer financial accounting

Which of the following is the predetermined overhead rate, if calculated using direct labor hours?

Cash conversion cycle is how many days?

Answer 2

Question

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Answer 6

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Answer 7

Chapter 10, Problem 10.9aE

Summary Introduction

To Determine:

Who is the intended audience for the sales letter?

Introduction:

The direct-mail package is a part of the direct marketing method wherein the seller sends a letter or an envelope or a brochure directly to the customer's email address. While preparing sales letter the person has to make it appealing since the customer will decide to buy or not based on the sales message. The following are some of the points to write an effective sales letter:

The person must step into the shoes of the customer.
The person must organize the letter properly. The letter must include introduction, body and a close.
The letter must be easy to read and understand.
The letter must contain captions or headlines that capture the reader's attention.
The person must make the readers want his product or service. This can be done by thinking from the customers' point of view and designing the letter that fulfills the requirement of the customer.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 10 - Prob. 1CA Ch. 10 - Prob. 2CA Ch. 10 - Prob. 1LOC Ch. 10 - Prob. 2LOC Ch. 10 - Prob. 3LOC Ch. 10 - Prob. 4LOC Ch. 10 - Prob. 5LOC Ch. 10 - Prob. 6LOC Ch. 10 - Prob. 7LOC Ch. 10 - Prob. 8LOC

Want to see the full answer?

Chapter 10 Solutions