EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780133544350
Author: BOVEE
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 10, Problem 10.5cE
Summary Introduction
To determine:
Why/ why not was the subject line effective?
Concept introduction:
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Get correct answer the general accounting question
What is the debt equity ratio for this financial accounting question?
Financial Accounting Question
Chapter 10 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
Ch. 10 - Prob. 1CACh. 10 - Prob. 2CACh. 10 - Prob. 1LOCCh. 10 - Prob. 2LOCCh. 10 - Prob. 3LOCCh. 10 - Prob. 4LOCCh. 10 - Prob. 5LOCCh. 10 - Prob. 6LOCCh. 10 - Prob. 7LOCCh. 10 - Prob. 8LOC
Ch. 10 - Prob. 9LOCCh. 10 - Prob. 10LOCCh. 10 - Prob. 11LOCCh. 10 - Prob. 12LOCCh. 10 - Prob. 13LOCCh. 10 - Prob. 14LOCCh. 10 - Prob. 15LOCCh. 10 - Prob. 16LOCCh. 10 - Prob. 17LOCCh. 10 - Prob. 18LOCCh. 10 - Prob. 10.1AYKCh. 10 - Prob. 10.2AYKCh. 10 - Prob. 10.3AYKCh. 10 - Prob. 10aPYSMFACh. 10 - Prob. 10bPYSMFACh. 10 - Prob. 10cPYSMFACh. 10 - Prob. 10.4aECh. 10 - Prob. 10.4bECh. 10 - Prob. 10.4cECh. 10 - Prob. 10.4dECh. 10 - Prob. 10.5aECh. 10 - Prob. 10.5bECh. 10 - Prob. 10.5cECh. 10 - Prob. 10.5dECh. 10 - Prob. 10.5eECh. 10 - Prob. 10.5fECh. 10 - Prob. 10.5gECh. 10 - Prob. 10.6aECh. 10 - Prob. 10.6bECh. 10 - Prob. 10.6cECh. 10 - Prob. 10.7ECh. 10 - Prob. 10.8aECh. 10 - Prob. 10.8bECh. 10 - Prob. 10.8cECh. 10 - Prob. 10.9aECh. 10 - Prob. 10.9bECh. 10 - Prob. 10.9cECh. 10 - Prob. 10.9dECh. 10 - Prob. 10.9eECh. 10 - Prob. 10.9fECh. 10 - Prob. 10.9gECh. 10 - Prob. 10.9hECh. 10 - Prob. 1EYSCTPCh. 10 - Prob. 1SYCKO
Knowledge Booster
Similar questions
- Financial Accountingarrow_forwardCUMULATIVE COMPREHENSION PROBLEM: ECHO SYSTEMS (This comprehensive problem was introduced in Chapter 2 and continues in Chapters 4 and 5. If the Chapter 2 segment has not been completed, the assignment can begin at this point. You need to use the facts presented in Chapter 2. Because of its length, this problem is most easily solved if you use the Working Papers that accompany this book.) After the success of of its first two months,Mary Graham has decided to continue operatine Echo Systems. (The that occurred in these months are described in Chapter 2.) Before proceeding in December, Gra- e new accounts to the chart of accounts for the ledger: hamadds these ne No. 105 210 Account Accumulated Depreciation Office Equipment ... Accumulated Depreciation, Computer Equipment ............ Wages Payable...... Uneamed Computer Services Revenue..... Depreciation Expense, orice Equipment............. Depreciation Expense. Computer Equipment........... Insurance Expense Rent Expense Computer…arrow_forwardWhat is the direct labor efficiency variance for October on these general accounting question?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education