EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780133544350
Author: BOVEE
Publisher: YUZU
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Chapter 10, Problem 1EYSCTP
Summary Introduction

To determine:

The usage of Facebook pages by business companies

Introduction:

Facebook is an effective tool which can be used to communicate company information to a target audience. To persuade the readers, the AIDA model Message sequence can be followed, which involves attention, interest, desire, and action.

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