To determine:
What subject to use for each message?
Concept Introduction
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader or to highlight the subject.
Persuasion is an attempt to change someone’s beliefs, attitude, and the actions as a result of that.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
- correct answer general accountingarrow_forwardRead the mini-case study below and answer the following questions.With an enormous amount of data stored in databases and data warehouses, it is increasinglyimportant to develop powerful tools for analysis of such data and mining interestingknowledge from it. Data mining is a process of inferring knowledge from such huge data. Themain problem related to the retrieval of information from the World Wide Web is theenormous number of unstructured documents and resources, i.e., the difficulty of locating andtracking appropriate sources.Briefly explain any five (5) types of information you can get from data mining.arrow_forwardi need this question answer Financial accounting questionarrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education