EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 1, Problem 4ALR
Summary Introduction
To discuss: The reasons for not-for-profit organizations need to engage in marketing efforts.
Introduction: A not-for-profit corporation is an organization shaped to complete a charitable, instructive, religious, abstract or logical reason.
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How does non- profit marketing differ from marketing in for profit organizations?
Does one-to-one marketing have to be expensive? How can small organizations interact with their customers in a cost-effective way?
Can a business or company make a marketing strategy without making marketing tactics?
Chapter 1 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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