EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 1, Problem 3CTE
Summary Introduction

To discuss: The reasons on utility being an important feature of marketing.

Introduction: Utility is defined as an economic framework, is a model used to support manufacturers and advertisers to structure and distribute their items so that it will probably draw in more customers and an increment in sales and revenues.

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