EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 1, Problem 6ALR
Summary Introduction

To discuss: The benefits of mobile marketing for firms that use to reach out customers.

Introduction: Mobile marketing is a digital marketing technique aimed for achieving an intended interest group on their cell phones, tablets or potentially other cell phones, by means of sites, email, text messages and MMS, social media and mobile applications.

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