EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 1, Problem 7ALR
Summary Introduction
To discuss: The significance of the shift from transaction-based marketing to relationship marketing.
Introduction: Mobile marketing is a digital marketing technique aimed for achieving an intended interest group on their cell phones, tablets or potentially other cell phones, by means of sites, email, text messages and MMS, social media and mobile applications.
Summary Introduction
To discuss: The phase in which the relationship building begin.
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Chapter 1 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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