Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 1, Problem 3CTE
Summary Introduction

To discuss: The reasons on utility being an important feature of marketing.

Introduction: Utility is defined as an economic framework, is a model used to support manufacturers and advertisers to structure and distribute their items so that it will probably draw in more customers and an increment in sales and revenues.

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