Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 1, Problem 2ALR
Summary Introduction
To discuss: The conditions in marketplace that gives rise to the need for consumer orientation by businesses after World War II.
Introduction: Consumer orientation is a business policy in the lean plan of action that requires the executives and employees of an organization to concentrate on the fluctuating needs and requirement of its consumers.
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Chapter 1 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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