Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 1, Problem 2CTE
Summary Introduction

To discuss: The ways marketers use interactive and social marketing to convert needs to wants.

Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.

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Students have asked these similar questions
How can marketers use interactive and social marketing toconvert needs to wants and ultimately build long-termrelationships with customers?
Discuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?
Outline how a effective marketing organization could stimulate consumer problem recognition?
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