Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Question
Book Icon
Chapter 1, Problem 1ALR
Summary Introduction

To discuss: The four types of utility and examples for each utility.

Utility is defined as an economic framework, a model used to support manufacturers and advertisers to structure and distribute their items so that it will probably draw in more customers and there will be an increment in sales and revenues.

Expert Solution & Answer
Check Mark

Explanation of Solution

The four types of utility with examples are as follows:

  • Form utility: It is made when the organization changes over raw materials and the components to finished product or service. Example: A digital camera producer joining raw materials such as glass, plastic, metal, and circuits to make a camera.
  • Place utility: This utility refers to the utility made for the item by the temperance of its area. The good looks of an item can be expanded by changing its physical area. Example: Automatic vending machines producing refreshments accessible in office lounges.
  • Time utility: Time Utility is giving the customer their preferred merchandise when they require them. Depending on the regular needs, holiday season or climate conditions, the purchaser request will change. Example: The pizza locations including conveyance vehicles on Super Bowl Sunday.
  • Ownership utility: It is the value that the customers have while purchasing an item and they have the decision to utilize the item for the reason it was made for or finding another approach to utilize the item. Example:  A fan who is fond of music, purchasing a show ticket on the web or through mobile applications.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What is the commitment of the apple company to human rights violation?
How can I summarize my Marketing Proposal   1. Product Strategy   Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.   Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.     2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
types of brand strategies used by marketers. Which one strategy could work better than another?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage