EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 1, Problem 2QA
Summary Introduction

To determine: four P’s of marketing mix.

Introduction:

Marketing mix refers to the strategic tool used by the companies in order to attract predefined group of customers. These predefined group of customer will help other customers to have the benefit of product and service.

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