EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 1, Problem 2QA
Summary Introduction

To determine: four P’s of marketing mix.

Introduction:

Marketing mix refers to the strategic tool used by the companies in order to attract predefined group of customers. These predefined group of customer will help other customers to have the benefit of product and service.

Blurred answer
Students have asked these similar questions
Discuss the evolution of marketing orientations and identify the positives and negatives of each of the orientations.
Describe in detail the four components of the marketing mix (the four P’s of marketing).
Describe the five marketing management functions. How are they related to one another?