EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Question
Chapter 1, Problem 5QA
Summary Introduction
To determine: Utility and the way marketing helps to create utility.
Introduction: Marketing is the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services.
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What is utility? how does marketing create differentforms of utility?
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Does marketing create or satisfy needs?
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