EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Question
Chapter 1, Problem 18QA
Summary Introduction
To define: Reason to buy from demonstrably more expensive provider just because they exhibited a higher level of sustainability.
Introduction: Sustainability means fulfilling the current demand of individual without compromising the needs of future generation. Sustainability comprises of social, environmental, and economic, these provide base to any need or want occurs.
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