Operations Management
Operations Management
13th Edition
ISBN: 9780135173626
Author: HEIZER, Jay, RENDER, Barry, Munson, Chuck
Publisher: Pearson,
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Chapter 1, Problem 2.2VC
Summary Introduction

Case summary:

HR Café has 42 years of experience in the service industry. The company has over150 cafes, 13 hotels/ casinos and live music venues around the globe. The modified its menu from classical Burgers and chicken wings to higher end items such as lobster tails and stuffed veal chops. HR Cafe’s sales are driven by tourists, so business fluctuation is high. Therefore, the management plan to recruit the employees based on the seasonal business. The café gives more emphasis on live music and redesigns the restaurants to accommodate the changing tastes.

Characters in the case:

  • HR café.

To determine: How the productivity of the kitchen staff and wait staff is determined at HR Café.

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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics. Discussion Question and Prompt: Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues. How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)       Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.       2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.   Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20   Forecast the week 8 sales using the following approaches:   a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a…
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