OM6 ONLINE-LMS INTEGRATED ACCESS
6th Edition
ISBN: 9781337118323
Author: Collier
Publisher: CENGAGE L
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Chapter 1, Problem 13PA
Summary Introduction
Interpretation: The perspectives of sustainability are to be determined along with the way it influences the personal purchasing decisions and the irrelevancy of the exploitation of these perspectives towards the marketing initiatives.
Concept Introduction:Corporate sustainability is how an organization delivers its products and services through creating a long-term stakeholder value. Any business is responsible in investing on the three perspectives namely, economic, environment and society.
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