You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign Video Case Nutrisystem that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. After viewing the video featuring Nutrisystem, answer the following questions: In what different ways does Nutrisystem engage in direct marketing? What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels? In addition to its direct-to-consumer distribution and promotional efforts, what is essential to the success of Nutrisystem?
You’ve probably heard of Nutrisystem, a company that produced
$800 million in revenues last year by selling weight-loss products.
What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign
Video Case Nutrisystem
that not only has expanded the business but also provides substantial return-on-investment potential.
The key to Nutrisystem’s efforts is its direct-to-consumer
platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in
common—they let customers make direct contact with the
company. Inserting a unique URL or 800 number in every ad
also lets Nutrisystem track the success of each and every
effort.
After viewing the video featuring Nutrisystem, answer the following questions:
In what different ways does Nutrisystem engage in direct marketing?
What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels?
In addition to its direct-to-consumer distribution and
promotional efforts, what is essential to the success of
Nutrisystem?
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