Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination?
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Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.
Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
What degree is this type of price discrimination?
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Price discrimination is when a producer charges different prices to different consumers for same good or service.
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- You are a pricing analyst for QuantCrunch Corporation, a company that sells a statistical software package. To date, you only have one client. A recent internal study reveals that this client’s inverse demand for your software is P=1500-5Q and that it would cost you $1,000 per unit to install and maintain software at this client’s site. What is the profit that results from two-part pricing? (Hint: set the per-unit price for each unit of the software installed and maintained equal to marginal cost; and charge a fixed “licensing fee” that extracts all consumer surplus from the client)You work for the only car rental company at an airport renting identical mid-size cars. They want to implement a price discrimination strategy. What price discrimination strategy would you recommend? The goal here is to get to you to think about the three things below. Focus your answer on them. You don't need to do any additional research. (1) Does your company have market power? (2) What are your market segments? (3) What information do you need?A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and attribute almost no extra value to an auto-defrost feature. Female shoppers generally value microwaves more than men do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $56 and one with auto-defrost at $66, while women value a simple microwave at $66 and one with auto-defrost at $122. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $66, to both men and women. 2. Market a single microwave, with auto-defrost, at $122, to only women. 3. Market a simple microwave to men, at $56. Market a microwave, with auto-defrost, to…
- A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and attribute almost no extra value to an auto-defrost feature. Female shoppers generally value microwaves more than men do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $65 and one with auto-defrost at $75, while women value a simple microwave at $75 and one with auto-defrost at $140. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $75, to both men and women. 2. Market a single microwave, with auto-defrost, at $140, to only women. 3. Market a simple microwave to men, at $65. Market a microwave, with auto-defrost, to women at $129.…A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and attribute almost no extra value to an auto-defrost feature. Female shoppers generally value microwaves more than men do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $63 and one with auto-defrost at $77, while women value a simple microwave at $77 and one with auto-defrost at $140. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $77, to both men and women. 2. Market a single microwave, with auto-defrost, at $140, to only women. 3. Market a simple microwave to men, at $63. Market a microwave, with auto-defrost, to women…A manufacturer of microwaves has discovered that female shoppers have little value for microwaves and attribute almost no extra value to an auto-defrost feature. Male shoppers generally value microwaves more than women do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $78 and one with auto-defrost at $141, while women value a simple microwave at $63 and one with auto-defrost at $78. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $78, to both men and women. 2. Market a single microwave, with auto-defrost, at $141, to only men. 3. Market a simple microwave to women, at $63. Market a microwave, with auto-defrost, to…
- A manufacturer of microwaves has discovered that female shoppers have little value for microwaves and attribute almost no extra value to an auto- defrost feature. Male shoppers generally value microwaves more than women do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $69 and one with auto-defrost at $120, while women value a simple microwave at $51 and one with auto-defrost at $69. Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $69, to both men and women. 2. Market a single microwave, with auto-defrost, at $120, to only men. 3. Market a simple microwave to women, at $51. Market a microwave, with auto-defrost, to men at…The Organization of Petroleum Exporting Countries (OPEC) is an international cartel. If the cartel were to hire a consulting firm to monitor the production rates of member countries, the economic reason for this monitoring would be to Multiple Choice make sure that each member country is producing at an output level at which price equals marginal cost. make sure all the member countries produce at least their quotas so that there will be no oil shortage. detect those member countries that are depressing prices by producing more than their assigned quotas. make sure that the marginal revenue for the last barrel of oil sold by each member country is less than its price.Santa Monica’s government has grown tired of the clutter of vehicles caused by the large number of companies and has decided to give licenses to only two companies to operate within city limits. Luckily for you, Whylz was selected as one of the companies along with their competitor SCUTE. The chief economic officer at SCUTE has scheduled a call to discuss raising your prices in tandem. You know that if both Whylz and SCUTE raise their prices together, both companies’ profits will increase. However, you know that if SCUTE back out of the price increase, Whylz profit will decline, while SCUTE’s profits will increase. Similarly, if Whylz refuses to raise prices while SCUTE does, your firm will capture a larger share of the market and increase profits while SCUTE will lose profit. Should Whylz raise its price? Is there a Nash Equilibrium strategy? If so, is the Nash Equilibrium strategy the best outcome for your company? Is it the best outcome for both companies? Explain your answer.…
- One-Jet Airlines has 100 customers and is the only airline servicing two small cities in the Midwest. Half of One-Jet’s customers are leisure travelers and half are business travelers. Business travelers are willing to pay $600 for a ticket that does not require a Saturday stayover and $100 for a ticket that requires a Saturday stayover. Leisure travelers are flexible, willing to pay $300 for a ticket regardless of whether it requires a Saturday stayover. One-Jet is unable to determine whether a particular customer is a business or leisure traveler. Consequently, the airline’s current pricing policy is to charge $300 for all tickets. As a pricing consultant for One-Jet Airlines, can you devise a self-selection mechanism that will permit One-Jet to increase revenues and continue to serve all its customers? Explain.Suppose two types of consumers buy suits. Consumers of type A will pay $100 for a coat and $50 for pants. Consumers of type B will pay $75 for a coat and $75 for pants. The firm selling suits faces no competition and has a marginal cost of zero. The optimal commodity bundling strategy is: Multiple Choice Charge $100 for a suit, Charge $75 for a suit. Charge $150 for a suit. Charge $125 for a suit.In late 1991 two firms, Delta Airlines and the Trump Shuttle, provided air shuttle service between New York and Boston or Washington. The one-way price charged by both firms was $142 on shuttle mileage given to members of the Delta frequent-flier program from 1,000 to 2,000 miles, even though actual mileage from New York to either Boston or Washington is about 200 miles. Moreover, Delta also offered an extra 1,000 miles to frequent fliers who made a round-trip day's total to 5,000 miles. Almost simultaneously, Trump changed the frequent-flier mileage it gave shuttle passengers. (It participated in the One Pass frequent-flier program with Continental Airlines and some weekdays and $92 on weekends, with lower off-peak advance purchase fares. In September 1991 Delta increased the per-trip on the same day, raising a possible foreign carriers.) What sorts of changes do you think Trump made? Why?