cegy 1: Sell each doll for $22 and each accessory for $22 egy 2: Sell each doll for $6 and each accessory for $38 owing table, indicate the revenue for a low-value and a high-value customer under strategy I and strategy 2. Then, assuming each strategy to one low-value and one high-value customer, indicate the total revenue for each strategy. Revenue from Low-Value Revenue from High-Value Total Revenue from Customers Customers Strategy $44 Value, 1 Accessory S82 Value, 2 Accessories (s) ($) ($) y 1 loll + $22 sory

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
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Chapter1: Making Economics Decisions
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Suppose Mattel, the producer of Barble dolls and accessorles (sold separately), has two types of consumers who purchase Its dolls: low-value
consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay
of $44. Each of the high-value consumers buys one doll and two accessorles and Is willing to pay $82 In total.
Mattel Is currently considering two pricing strategles:
• Strategy 1: Sell each doll for $22 and each accessory for $22
• Strategy 2: Sell each doll for $6 and each accessory for $38
In the following table, Indicate the revenue for a low-value and a high-value customer under strategy I and strategy 2. Then, assuming each strategy
is applied to one low-value and one high-value customer, indicate the total revenue for each strategy.
Revenue from Low-Value
Revenue from High-Value
Total Revenue from
Customers
Customers
Strategy
$44 Value, 1 Accessory
S82 Value, 2 Accessories
(s)
($)
(s)
Strategy 1
$22 doll + $22
accessory
Strategy 2
$6 doll + S38 accessory
The strategy that generates the most revenue is strategy
00
Transcribed Image Text:Suppose Mattel, the producer of Barble dolls and accessorles (sold separately), has two types of consumers who purchase Its dolls: low-value consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay of $44. Each of the high-value consumers buys one doll and two accessorles and Is willing to pay $82 In total. Mattel Is currently considering two pricing strategles: • Strategy 1: Sell each doll for $22 and each accessory for $22 • Strategy 2: Sell each doll for $6 and each accessory for $38 In the following table, Indicate the revenue for a low-value and a high-value customer under strategy I and strategy 2. Then, assuming each strategy is applied to one low-value and one high-value customer, indicate the total revenue for each strategy. Revenue from Low-Value Revenue from High-Value Total Revenue from Customers Customers Strategy $44 Value, 1 Accessory S82 Value, 2 Accessories (s) ($) (s) Strategy 1 $22 doll + $22 accessory Strategy 2 $6 doll + S38 accessory The strategy that generates the most revenue is strategy 00
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