One-Jet Airlines has 100 customers and is the only airline servicing two small cities in the Midwest. Half of One-Jet’s customers are leisure travelers and half are business travelers. Business travelers are willing to pay $600 for a ticket that does not require a Saturday stayover and $100 for a ticket that requires a Saturday stayover. Leisure travelers are flexible, willing to pay $300 for a ticket regardless of whether it requires a Saturday stayover. One-Jet is unable to determine whether a particular customer is a business or leisure traveler. Consequently, the airline’s current pricing policy is to charge $300 for all tickets. As a pricing consultant for One-Jet Airlines, can you devise a self-selection mechanism that will permit One-Jet to increase revenues and continue to serve all its customers? Explain.
One-Jet Airlines has 100 customers and is the only airline servicing two small cities in the Midwest. Half of One-Jet’s customers are leisure travelers and half are business travelers. Business travelers are willing to pay $600 for a ticket that does not require a Saturday stayover and $100 for a ticket that requires a Saturday stayover. Leisure travelers are flexible, willing to pay $300 for a ticket regardless of whether it requires a Saturday stayover. One-Jet is unable to determine whether a particular customer is a business or leisure traveler. Consequently, the airline’s current pricing policy is to charge $300 for all tickets. As a pricing consultant for One-Jet Airlines, can you devise a self-selection mechanism that will permit One-Jet to increase revenues and continue to serve all its customers? Explain.
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
