You were in a dilemma when you received a claim and request for adjustment from Ahlam who is one of your main customers. Ahlam was clearly at fault, but you know that if you refuse her claim, you will not only lose her but also her friends and followers on social media who will hear only one side of the story. As a result, you decide to grant Ahlam her claim and to grant her the adjustment she requested. For your reply to be effective, it must: * A.Point fingers to a third party who was responsible for this unpleasant situation. B.Imply that you will grant all of Ahlam’s claims to keep her satisfied always. C.Make an exaggerated apology so Ahlam can excuse you. D.Educate Ahlam about steps needed to avoid similar outcomes in the future. E.Make an exaggerated apology so Ahlam doesn’t give a negative review on social media.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
10.
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