You are a salesperson for "Mr. Coffee"...your business is supplying offices andbusinesses with coffee makers (regular and single use), coffee, tea and supplies.You are visiting a potential new customer, Wilson Sales Ltd., who is havingproblems with their current supplier of coffee (a competitor of yours called CoffeeUnlimited). Because of the current supplier, Wilson Sales Ltd. often runs out ofcoffee, sometimes the machines break down, employees & guests wait a longtime...what are 2 each of Situation, Problem, Implication & Need-Payoffquestions that you can ask?

In the Given scenario, we are the sales person for a company named "Mr. Coffee" Our Business "Mr.…

Answered: You are a salesperson for "Mr.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border" Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need "additional" exposure and longer period of time to know this product (restaurant) before deciding to stop at "South of the Border". This is an example of ___________. rejection of advertising. subliminal advertising. product underwhelm. Influncer marketing the lagged effect.
Assume you sell plumbing supplies via a distributor that sells to retailers: What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions (changes or adaptations)? Now, assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. a) What can you do with marketing to shorten the sales cycle of each group? b) How might your efforts affect the performance of each group differently? (i.e. how are the 2 salespeople for the plumbing companies and large construction companies (performance) affected by your marketing, and how are the other three who work as salespeople in your warehouse (performance) affected by the marketing you did in part a). Answer for this question must be least 2-3 paragraphs long, answering ALL…
Trade discounts refer to discounts given to certain customers like _____________. Group of answer choices between wholesale companies, only. companies who make large volume purchases, only. government agencies, only. government agencies and businesses who make large volume purchases.
It is the contracting model in which the advertiser must pay for the interaction and registration of each user that allows them to be kept as a prospect for conversion: Select one: a.cost per lead b.cost per thousand c.cost per acquisition d.fixed cost
Which statement below provides the most accurate description of the difference between an agent and a broker? O Agents represent final buyers while brokers represent marketing intermediaries. Agents represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area. Agents develop a long-term relationship with the people they represent, while brokers are usually hired on at temporary basis. Agents take title to the goods they help distribute, while brokers never assume ownership of the products they distribute. Agents and brokers are equivalent and do not have any noticeable differences.
Depending on the type of service, the _____ factor may dictate use of direct channels because of the need for personal contact between a buyer and a seller. perishability intangibility uniformity inseparability.
please answer within 30 minutes.
Which of the following is an example of a multichannel distribution system? a. Avon's door-to-door distribution b. Carrefour locating to several countries c. Apple's sales through its own e-store and amazon.com d. Starbuck's location inside of book stores
Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS