You are a new waiter at a four-star restaurant. You and several other employees have been asked by your manager to begin posting positive messages about your dining experience at the restaurant on Facebook, Instagram, and Twitter. Truth be told, the restaurant is living on its past reputation. The menu is boring, the food is overpriced, the carpet is worn thin, and the booths need to be repaired. You would not choose to dine at the restaurant. What would you do?
You are a new waiter at a four-star restaurant. You and several other employees have been asked by your manager to begin posting positive messages about your dining experience at the restaurant on Facebook, Instagram, and Twitter. Truth be told, the restaurant is living on its past reputation. The menu is boring, the food is overpriced, the carpet is worn thin, and the booths need to be repaired. You would not choose to dine at the restaurant. What would you do?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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9 You are a new waiter at a four-star restaurant. You and several other employees have been asked by your manager to begin posting positive messages about your dining experience at the restaurant on Facebook, Instagram, and Twitter. Truth be told, the restaurant is living on its past reputation. The menu is boring, the food is overpriced, the carpet is worn thin, and the booths need to be repaired. You would not choose to dine at the restaurant. What would you do?
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