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Statistically, companies or individuals with a lead response time that is under an hour are seven times more likely to gain a lead commitment than those who wait simply one extra hour before responding. False True

Statistically, companies or individuals with a lead response time that is under an hour are seven times more likely to gain a lead commitment than those who wait simply one extra hour before responding. False True

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CREATING SALES FORCE EVALUATION
Statistically, companies or individuals with a lead response time that is under an hour are seven times more likely to gain a lead commitment than those who wait simply one extra hour before responding. False True
Transcribed Image Text:Statistically, companies or individuals with a lead response time that is under an hour are seven times more likely to gain a lead commitment than those who wait simply one extra hour before responding. False True
While using sales metrics in criticism or punishment can be an effective motivator, individual salespeople can benefit from knowing how they are performing compared to others on the same team, thus opening opportunities for growth. False True
Transcribed Image Text:While using sales metrics in criticism or punishment can be an effective motivator, individual salespeople can benefit from knowing how they are performing compared to others on the same team, thus opening opportunities for growth. False True
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