xpected Profit – who is the most profitable Assume the following marketing costs and profit values associated with an upcoming promotional campaign: Promotional cost per Facebook Impression: $0.97 Net value of a paid order (including average billing costs): $15.67 Cost of an unpaid order (including average billing costs): $7.87 Also assume the following probabilities of ordering and paying for three customers Probability of Probability of Customer Ordering Not Paying Mr. Gita 25% 07% Ms. Nikita 36% 20% Which customer is more profitable? Show your result and work in EXCEL step by step
Expected Profit – who is the most profitable
Assume the following marketing costs and profit values associated with an upcoming promotional campaign:
Promotional cost per Facebook Impression: $0.97
Net value of a paid order (including average billing costs): $15.67
Cost of an unpaid order (including average billing costs): $7.87
Also assume the following probabilities of ordering and paying for three customers
Probability of Probability of
Customer Ordering Not Paying
Mr. Gita 25% 07%
Ms. Nikita 36% 20%
Which customer is more profitable?
Show your result and work in EXCEL step by step
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