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3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website Average margin per conversion 8 weeks 20,000 $0.80 7.5% $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /

3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website Average margin per conversion 8 weeks 20,000 $0.80 7.5% $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /

Essentials Of Investments
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website 8 weeks 20,000 $0.80 7.5% Average margin per conversion $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /
Transcribed Image Text:3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website 8 weeks 20,000 $0.80 7.5% Average margin per conversion $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /
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