3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website Average margin per conversion 8 weeks 20,000 $0.80 7.5% $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /

3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad 100,000 campaign Duration of the search ad campaign Average number of sponsored clicks Average cost per click Probability of making a purchase once on the website Average margin per conversion 8 weeks 20,000 $0.80 7.5% $32 What is the ad profit associated with running the campaign? What is the cost of the campaign? What is the ROI of this search campaign? /

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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The production department is proposing the purchase of an automatic insertion machine. It has identified three machines and has asked the accountant to analyze them to determine which one has the best average rate of return. Line Item Description Machine A Machine B Machine C Estimated average income $47,060.44 $72,961.50 $73,785.60 Average investment 336,146.00 243,205.00 491,904.00 a. Machine C b. Machine A c. Machines B and C have the same preferred average rate of return. d. Machine B
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Angela's Pet Shop is considering the purchase of a new delivery van. Angela Smith, owner of the shop, has compiled the following estimates in trying to determine whether the delivery van should be purchased: Cost of the van Annual net cash flows Salvage value Estimated useful life Cost of capital Present value of an annuity of 1 Present value of 1 Click here to view PV tables. (a) Net present value Angela's assistant manager is trying to convince Angela that the van has other benefits that she hasn't considered in the initial estimates. These additional benefits, including the free advertising the store's name painted on the van's doors will provide, are expected to increase net cash flows by $500 each year. $40,100 Should the van be purchased? Van 6,800 $ should not 4,800 Your answer has been saved. See score details after the due date. 8 years 10% Calculate the net present value of the van, based on the initial estimates. (Enter negative amounts using either a negative sign preceding…
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