Which of the following are reasonable ways to deal with excess demand? (select ALL correct answers) increase advertising reduce prices reduce advertising use all available capacity to make the product with the highest CM per unit of capacity

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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### Managing Excess Demand: Strategies and Considerations

When facing excess demand, businesses need to choose the right strategies to manage the situation effectively. Below is a list of potential actions that can be taken. Consider each option carefully and select all strategies that apply:

- **Increase Advertising**  
  This involves boosting promotional efforts to enhance brand awareness and potentially attract more customers.

- **Reduce Prices**  
  Lowering prices can make products more attractive to consumers, potentially increasing sales volume.

- **Reduce Advertising**  
  Cutting back on advertising could lead to decreased demand, which might align more closely with production capabilities.

- **Utilize All Available Capacity for Products with Highest Contribution Margin (CM)**  
  This strategy focuses on optimizing production by prioritizing products that generate the most profit per unit of capacity.

By examining these options, businesses can better align their operations with current demand scenarios and maximize efficiency and profitability.
Transcribed Image Text:### Managing Excess Demand: Strategies and Considerations When facing excess demand, businesses need to choose the right strategies to manage the situation effectively. Below is a list of potential actions that can be taken. Consider each option carefully and select all strategies that apply: - **Increase Advertising** This involves boosting promotional efforts to enhance brand awareness and potentially attract more customers. - **Reduce Prices** Lowering prices can make products more attractive to consumers, potentially increasing sales volume. - **Reduce Advertising** Cutting back on advertising could lead to decreased demand, which might align more closely with production capabilities. - **Utilize All Available Capacity for Products with Highest Contribution Margin (CM)** This strategy focuses on optimizing production by prioritizing products that generate the most profit per unit of capacity. By examining these options, businesses can better align their operations with current demand scenarios and maximize efficiency and profitability.
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