Segmented Income Statement, Management Decision Making FunTime Company produces three lines of greeting cards: scented, musical, and regular. Segmented income statements for the past year are as follows: Scented Musical Regular Total Sales $ 10,000 $15,000 $25,000 $50,000 Less: Variable expenses 7,000 12,000 12,500 31,500 Contribution margin $ 3,000 $ 3,000 $12,500 $18,500 Less: Direct fixed expenses 4,000 5,000 3,000 12,000 Segment margin $ (1,000) $ (2,000) $ 9,500 $ 6,500 Less: Common fixed expenses 7,500 Operating income (loss) $(1,000) Kathy Bunker, president of FunTime, is concerned about the financial performance of her firm and is seriously considering dropping both the scented and musical product lines. However, before making a final decision, she consults Jim Dorn, FunTime's vice president of marketing. Required: 1. Jim believes that by increasing advertising by $1,000 ($250 for the scented line and $750 for the musical line), sales of those two lines would increase by 30%. Prepare segmented income statements based on Jim's assumptions. Note: Enter all amounts as positive numbers except subtotals, if applicable.

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Chapter1: Financial Statements And Business Decisions
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Segmented Income Statement, Management Decision Making
FunTime Company produces three lines of greeting cards: scented, musical, and regular. Segmented income statements for the past year are as follows:
Scented Musical Regular
Total
Sales
$ 10,000
$15,000 $25,000 $50,000
Less: Variable expenses
7,000
12,000
12,500
31,500
Contribution margin
$ 3,000
$ 3,000 $12,500 $18,500
Less: Direct fixed expenses
4,000
5,000
3,000
12,000
Segment margin
$ (1,000) $ (2,000) $ 9,500
$ 6,500
Less: Common fixed expenses
7,500
Operating income (loss)
$(1,000)
Kathy Bunker, president of FunTime, is concerned about the financial performance of her firm and is seriously considering dropping both the scented and
musical product lines. However, before making a final decision, she consults Jim Dorn, FunTime's vice president of marketing.
Required:
1. Jim believes that by increasing advertising by $1,000 ($250 for the scented line and $750 for the musical line), sales of those two lines would
increase by 30%.
Prepare segmented income statements based on Jim's assumptions.
Note: Enter all amounts as positive numbers except subtotals, if applicable.
FunTime
Transcribed Image Text:еВook Segmented Income Statement, Management Decision Making FunTime Company produces three lines of greeting cards: scented, musical, and regular. Segmented income statements for the past year are as follows: Scented Musical Regular Total Sales $ 10,000 $15,000 $25,000 $50,000 Less: Variable expenses 7,000 12,000 12,500 31,500 Contribution margin $ 3,000 $ 3,000 $12,500 $18,500 Less: Direct fixed expenses 4,000 5,000 3,000 12,000 Segment margin $ (1,000) $ (2,000) $ 9,500 $ 6,500 Less: Common fixed expenses 7,500 Operating income (loss) $(1,000) Kathy Bunker, president of FunTime, is concerned about the financial performance of her firm and is seriously considering dropping both the scented and musical product lines. However, before making a final decision, she consults Jim Dorn, FunTime's vice president of marketing. Required: 1. Jim believes that by increasing advertising by $1,000 ($250 for the scented line and $750 for the musical line), sales of those two lines would increase by 30%. Prepare segmented income statements based on Jim's assumptions. Note: Enter all amounts as positive numbers except subtotals, if applicable. FunTime
I EBUUR
FunTime
Segmented Income Statement
Scented
Musical
Regular
Total
Sales
Less: Variable expenses
Contribution margin
$4
Less: Direct fixed expenses
Segment margin
$
Less: Common fixed expenses
Operating income (loss)
Feedback
V Check My Work
Fill in amounts using increased advertising and increased sales.
Review the "How to Prepare a Segmented Income Statement" example in your text.
If you were Kathy, how would you react to this information?
Kathy should accept v
this proposal. The 30% sales increase, coupled with the increased advertising, reduces v
the loss. Both scented and
Chock Mu Worlk
Drevious
Next
Transcribed Image Text:I EBUUR FunTime Segmented Income Statement Scented Musical Regular Total Sales Less: Variable expenses Contribution margin $4 Less: Direct fixed expenses Segment margin $ Less: Common fixed expenses Operating income (loss) Feedback V Check My Work Fill in amounts using increased advertising and increased sales. Review the "How to Prepare a Segmented Income Statement" example in your text. If you were Kathy, how would you react to this information? Kathy should accept v this proposal. The 30% sales increase, coupled with the increased advertising, reduces v the loss. Both scented and Chock Mu Worlk Drevious Next
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