Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: $ 1,634,000 620,300 1,013,700 1,115,000 $ (101,300) Sales Variable expenses Contribution margin Fixed expenses Net operating income (loss) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West Sales $394,000 $690,000 29% $550,000 378 Variable expenses as a percentage of sales Traceable fixed expenses 55% $291,000 $330,000 $206,000
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: $ 1,634,000 620,300 1,013,700 1,115,000 $ (101,300) Sales Variable expenses Contribution margin Fixed expenses Net operating income (loss) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West Sales $394,000 $690,000 29% $550,000 378 Variable expenses as a percentage of sales Traceable fixed expenses 55% $291,000 $330,000 $206,000
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
Related questions
Question
Options:
*Administrative expenses
*Advertising
*Beginning merchanise inventory
*Commissions
Part 2A
Net operating income will _______ by ________
Part 2B
Would you recommend the increased advertising? Yes or No

Transcribed Image Text:Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most
recent monthly contribution format income statement:
$ 1,634,000
620,300
1,013,700
1,115,000
Sales
Variable expenses
Contribution margin
Fixed expenses
Net operating income (loss)
$ (101,300)
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the
Accounting Department has developed the following information:
Division
East
Central
West
Sales
$394,000
$690,000
$550,000
Variable expenses as a percentage of sales
Traceable fixed expenses
55%
29%
37%
$291,000
$330,000
$206,000

Transcribed Image Text:Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $20,000 based on the belief that it
would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating
income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?
Complete this question by entering your answers in the tabs below.
Req 1
Req 2A
Req 2B
Prepare a contribution format income statement segmented by divisions.
Division
Total Company
East
Central
West
Req 1
Req 2A >
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